Agency: Allure-A Christie Company
Client: FedEx Field
Role: Graphic Design
Graphic Design for final two versions by Eric Benz
FedEx Field wanted to create uniquely branded digital menu boards for several food stands where they wanted to see sales increases. I originally created unique concepts for each stand to highlight the types of foods served.
2 Screen Display
After the initial design review, the client decided to instead choose a more standardized approach using basic visual elements from one of the designs.
3 Screen Display
With additional feedback from the client, a new background texture was added while still keeping the same basic menu structure.